I’ve been writing content for years. I just didn’t call it that.
Before LFI Copy existed, I was writing marketing material, building out websites, and drafting proposals for companies I worked with, crafting offers meant to actually land. I didn’t think of it as “content writing.” It was just part of doing the job well.
Then the company I worked for got bought out, my position disappeared, and I took the severance and asked myself what I actually wanted to do next. Content and copywriting kept coming up. So I ran with it. Studied it, took courses, practiced constantly. I still practice every day. This isn’t a side hustle I fell into, it’s something I chose and keep choosing.
Why LinkedIn, and nowhere else.
I’m not a social media guy by passion. Instagram captions and Facebook ad copy never appealed to me the way LinkedIn did. LinkedIn is built around real B2B connections and actual conversations, not just noise, and the more I looked into it, the more I liked what I saw. That’s where I chose to go deep. If a piece needs to flex onto other platforms for you, I can adapt it, but LinkedIn is where my focus lives.
Who I work with, and why
I have zero interest in gimmicks. I’ve spent my career in the service world, so I gravitate toward founders with a service or product that solves a real problem, because I understand that world completely. I’m not the type of salesperson who can sell anything to anyone. If I believe in what you’re offering, it’s an easy sell for me, and that conviction comes through in how I write. I’m not trying to sell you. I’m trying to help you solve a problem. That’s the whole job, as far as I’m concerned.
How I work
I’m one person, on purpose. I keep a select client list rather than taking on everyone who asks, enough to do excellent work for the people I work with, not so many that the quality slips. This is all remote, so I work with founders across North America, within range of my own time zone, no calls at 2am for either of us. No account managers, no handoffs. Just me, doing the work, for as many clients as I can do justice to.
A bit about me
I keep life simple. Married, no kids, no house tying me down. I like travelling and spending time with people I care about, and this work is what makes that possible while still helping people along the way.
I’ll also tell you this: I’ve never been the guy with the perfect comeback in the moment. Mine shows up twenty minutes later, on the drive home, after the conversation’s already over. Can you relate? For a long time I figured that was just a weakness. Now I build my whole craft around it. Writing gives me the drive home before I ever have to speak out loud. I get to sit with a line, rewrite it, rewrite it again, until it’s the version I wish I’d said the first time. That’s the actual skill, not quick wit, just the patience to keep rewriting until it’s right. Words, given enough care, can motivate and move people. Getting to make a living from that still feels like the good kind of lucky.